BRINGING
BUYERS & SELLERS TOGETHER:
The Original Gem, Bead and Jewelry Arts
Magazine is Brand New Again!
 For
more than 60 years, Jewelry Artist (formerly Lapidary Journal) has
been the leading magazine in the gem, bead and jewelry arts field.
Jewelry Artist was the first magazine of its kind! And we've stayed
NUMBER ONE by maintaining a dynamic connection with the amateur and professional
jewelry artisans, beaders, gem cutters, retail jewelers, wholesalers, and others
who make up this phenomenal field.
You Reach Experienced Readers Who BUY
- 99.2% of readers who responded to our 2007 Readership Study BUY gems,
beads, jewelry, gem rough, and tools, equipment and supplies. Virtually ALL of
our readers are BUYERS.
- 65.8% of readers who buy spent $1,000 OR MORE in the prior 12 months on field-related
purchases.
- 11.8% spent more than $10,000.
- 49.7% of readers have been active in the field at least 6 years.
- 23.9% have been active for 15 years or more.
- 89.0% are intermediate, advanced or professionals in the field.
- 73.4% sell their work.
No other magazine offers you readers as active and with as much buying power
as Jewelry Artist.
More Readers than Ever
Jewelry Artist newsstand distribution has also been increased to reach
enthusiasts who are building their skills in a new medium. When you brand your
products to these people through Jewelry Artist you convert prospects into
buyers – for life!
Re-Focused Editorial
No matter what their interests (and they have many!) Jewelry Artist readers
want to be inspired and shown how to raise the level of their skills!
Our readers are getting:
- More editorial content.
- Expanded content on gem and jewelry craft techniques, such as metalsmithing
and gem cutting.
- Continued commitment to connecting all the different facets of the field,
from gems, minerals, beads and metals
to the processes that combine them into beautiful jewelry.
When we inspire them to start new projects, you can be there to sell them
everything they need.
More Direct Reach and Web Products
Jewelry Artist offers more ways than ever to reach buyers through our websites,
online communities, shows, direct
response cards, mailing lists and more!
How to Plan Your 2008 Marketing Campaign:
- Check out the Editorial Highlights on the next page to find
the right advertising tie-ins and bonus circulation for your
company.
- See Special Focus Issues on page 4 for highly targeted selling
opportunities.
- See the Frequency Discounts on page 5 to plan a cost-effective
and consistent campaign.
- Contact your sales representative or Joseph Breck, Publisher, at (610) 232-5701
(jbreck@interweave.com) for
more information on how to use ALL of our print, web and direct response products
and services to create a powerful
marketing campaign.
Reach the fastest growing segment in the enthusiast market with the NEW magazine
that’s been leading the field longer
than anyone else: Jewelry Artist. |
| EDITORIAL PROFILE
Lapidary Journal was relaunched as Jewelry Artist Magazine in June
2007. See what you can expect to find within the pages of
the new Jewelry Artist.
EDITORIAL HIGHLIGHTS
See our 2008 Editorial Highlights.
2008 ADVERTISING RATES
Please contact an advertising representative for details or
a sample copy.
CONTACTING THE ADVERTISING DEPARTMENT
REQUEST MEDIA KIT
Here's how you can sell more gems, jewelry, jewelry-making supplies, lapidary
equipment and minerals with Lapidary Journal Jewelry Artist! |
|
PRODUCTION REQUIREMENTS
& MECHANICAL SPECIFICATIONS
JEWELRYARTISTMAGAZINE.COM
CLASSIFIED ADVERTISING
Please download
our Advertiser Checklist (PDF format) and return it to us before mailing,
faxing, or uploading your advertisement to our designer or your advertising representative.
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