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FEATURE STORY
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Each year, the gem and mineral world converges on Tucson. Be sure to take good walking shoes and your bargaining skills - Tucson in February is capitalism at its best.
By far the largest show of its kind, Tucson is the place to be in February when the annual harvest of the world's mines is laid out before you like some great feast. Tucson is actually dozens of shows, one more awesome than the next, held simultaneously in a luscious glut all over town. Every facet of the rock and gem business is here - rough by the ton, the finest cut stones, finished goods, plus all the gear and accessories. For such a small town, it hosts an awfully big shindig.
Guess what? Rocks are big business. The main honchos get together each year to meet, talk, do deals. That's basically what Tucson is all about. Over the years, every affiliated industry and entrepreneur has taken advantage of the global pow wow, and sets up shop to catch some of the action. The action is nonstop, from the best suites to the city's streets. If you're a professional at this, you can't not go to Tucson. That might intimidate the neophyte, and well it should. Gawking consumers and the uninitiated are persona non grata at the top industry events around town, but business people legitimately in the trade have little trouble registering for these shows. If you've never been, you can only dream of the dazzling precious stones dripping in the halls of those exhibits, as the world's purveyors strive to outdo each other. The most stunning cut stones on the planet have been attracted to, well, the place where they're supposed to be. The world's leading buyers ply the carpeted floors.
Frankly, the big timers resent having to put up with nickel-and-dime consumers who wheedle their way into a show where they're out of their league. Technically, only legitimate tradespeople (whatever that means) may attend certain commercial shows. The shopper who wants personal jewelry at wholesale prices, or the hobbyist trying to undercut a local hobby shop, these dawdlers are a pain. There are screening systems in place, with attendees using Tax ID numbers to get past strict gatekeepers. On occasion, someone slips past the radar, but it's not recommended that you try if you don't have the proper credentials. With all the hustle and bustle at the Tucson shows, the people turning you away have no time to do it politely. OPEN TO THE PUBLIC. Then there are the public shows, where anything goes. Public shows run the gamut of everything you'd otherwise need a security badge for, where the first-timer and the old-timer are equally welcome. Hey, your money's as green as anyone else's.
At home I can only shop the stores. Here, it's one jam-packed building after another, the next one just a few steps away. Every door is flung wide, room after room brimming with goods, their proprietors beaming within. And the smell of food is always in the air because what vendor would abandon a room and the nonstop traffic for something as silly as eating? I particularly love the huge tent and outdoor setups, with their ridiculous prices. This is where you'll find specimens bulldozed into piles, and available by the 55-gallon drum. Instead of buying a boxed fragment of a mineral for a few bucks, you buy a pound of the stuff for the same money. There's nothing quite so heady as doing your specimen shopping by weight. The wholesale display and vast tool vendors in these areas round it out nicely. And there's always enough jewelry and fashion accessories around to keep the wife busy. Boy, the money just gets sucked right out of your wallet. And that stupid grin keeps resurfacing. With all the contacts you make in Tucson, the odds of you becoming someone's big account rise appreciably. After all, every muckety-muck on earth is here doing the same thing you are - looking for the people who can help make you rich or happy. For a person trying to get started, or anyone trying to move ahead, the opportunities are as rich as the merchandise.
You never saw so much Brazilian amethyst in one place in your life, from those huge cathedrals you can literally step into (at museum prices) down to loose or tumbled crystals, at dollars the handful. Makes your mouth water just to think of it. To calculate the cost-benefit ratio, just divide all the crystals you can hold in two cupped hands by the cost of your plane ticket. Then multiply by the number of times you buy by the handful instead of by the piece.
Inspired exhibits of natural specimens and finished goods compete for coveted annual awards. Vendors pack the aisles offering their wares. Many of the year's finest exhibitors take booth space on the convention floor, in addition to the two-week shows they attend at their respective hotels. The public is invited for a small admission charge, one of the only fee-based shows of the whole shebang. And it must be worth it - Tucson quiets down while the main show runs, because so many people go. It's one thing to get comfortable and savor a great catalog of tools. It's another entirely to see them all enticingly stacked up in front of you. Instead of just looking you can feel, test the spring tension on a tweezer, observe the clarity of a lens, examine the style and workings of some new display tray yourself. New products debut at shows, and don't forget that many exhibitors have no catalog. They make their livings by attending shows. The only way to meet and gain them as suppliers is to be there.
Each year, a few items exhibited in Tucson are generally recognized as the preeminent pieces of the show. There's typically some spectacular complete fossilized beast at a hotel entrance, the pick of the litter, so to speak. Who could forget the Sweet Home rhodochrosite, larger by far and purer red than any seen before? Or a quartz that required, not a fork lift, but a big fork lift. Or a deep blue diamond the size of your eye.
Now, we Arizonans have become acutely aware lately that the value of our real estate - its natural beauty and breathtaking expanse - is attracting far too many transplants for our own good. There's an unwritten rule lately that says we're supposed to ward off newcomers to help slow development and growth. So let me remind you that Tucson has its share of real live rattlesnakes, and scorpions march around out here, and most of our plants (a euphemism for cactus) bite. But I'd be remiss not to mention the clear beautiful days, and that salve for the soul, the soothing effect of open desert. Be sure to take a few hours off, cruise out of town to an isolated spot and drink it in, before you go back home, thank you very much. To listen to me you'd think there are no down sides for pilgrims to the Mecca of inanimate earth-based possessions. Well there are. I've already mentioned how quickly you get to spend your money. This is, after all, an encomium to consumerism, in the finest capitalistic traditions. Then there's always the onset of Tucson Eye, the optical psychosis where you hallucinate plant leaves into crystals, and floor tiles into crystals, and neon signs into jewelry, by the end of each day-long eyegasm. And of course, you'll never be the same again. But most of all, it's deliciously addictive. You'll be back.
Look for Colored Stone's Tucson Show Guide at the shows and pick it up! Start planning with this guide, checking the shows and dealers you want to see and other special events that interest you. Portions of it are also available online at www.tucsonshowguide.com. For more information, contact Colored Stone magazine at (610) 964-3600, fax (610) 293-0977, or e-mail CSeditorial@primediasi.com. For subscription information, call (800) 676-4336 or e-mail coloredstone@neodata.com. Alan Korwin, a full-time writer and consultant, has been covering topics for Lapidary Journal for 14 years. He is the author of six books about gun laws, and can be reached with a click at bloomfieldpress.com.
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