| Knowing the ins and outs of your market is probably the most important
thing you do. In order to keep your finger on the pulse of your buying audience,
use Jewelry Artist Market Research Tools to help you get a clearer
picture of buying plans, product interest, fashion and other trends. The various
tools available include:
Brand Awareness Study:
A custom direct mail survey to measure the market share of you and your competitors,
determine buyer attitudes, pereferences and product requirements. Specific questionnaire
and target list development on request.
Outgoing maximum: 250 questionnaires. Used at the beginning of an ad campaign,
these studies can provide invaluable trend data. Cost: $500 per study.
Ad Follow Up Study:
A direct mail survey to help gauge the effectiveness of your advertising message,
graphics and strategy after publication. Each study is custom-designed to fit
your needs. Can be of great value in fine-tuning your ad program midcourse to
ensure desired results.
Outgoing maximum: 250 questionnaires. Cost: $500 per study.
Custom Studies:
Jewelry Artist will work with you to determine your specific research goals,
then customize a study to your exact needs. Study formats include phone, direct
mail, bind-in cards, the internet, and focus groups.
Due to the varied nature of these surveys, we will quote the price after reviewing
the study design. For details, consult the publisher at 610-232-5701.
All Jewelry Artist Marketing & Merchandising Services are
priced as noted, and are not eligible for ad agency commission.
For more information, call Michele Erazo
at 610-232-5710 about details, final costs and timing.
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